November 11th, China’s Singles Day has in recent years become the world’s biggest shopping day for one main reason. See, unlike in the US where we have a myriad of traditional shopping holidays like Christmas, Black Friday or even Valentines Day, China is left with Singles Day as the sole outlet for consumerist catharsis. Chinese retailers know they have their job cut out and just like the American Black Friday, they’re offering major deals and discounts that are seldom found any other time o…
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