Best Buy is getting whacked as Amazon comes after its key advantage (AMZN, BBY) – Shares of Best Buy are getting clobbered, after it was reported that Amazon is going after one of the company's key advantages. For customers wanting in-person help setting up their complicated new technology, Best Buy's Geek Squad was one of the most well-known options. Now, according to reporting from Recode , Amazon will be a major competitor in the space. The retail giant has started to offer in-home tech consultations and installations in select cities. The new offers began after the company saw a higher than average return rate for smart-home electronics and started the service in an attempt to lower those rates, according to Recode's Jason Del Ray . Shares of best Buy are plummeting after the news broke. Shares of the retailer are down 7.4% on Monday and are trading at $53.89. According to job postings found by Recode, Amazon is looking to expand their network of installation professionals across the nation. Right now, the company will send a technician to your home for about $99, if you live in one of several West Coast cities. Amazon is also rolling out free smart-home consultations as well, where technicians will demonstrate the various capabilities of smart home devices. The services are highly rated according to Amazon's information page. Best Buy is up 25.32% this year, even after Monday's decline. The company is trading at $53.94. Amazon is trading 0.83% higher at $987.79. Click here to watch Best Buy's stock price in real time… SEE ALSO: Microsoft to offer local version of Azure cloud service Join the conversation about this story » NOW WATCH: An economist explains what could happen if Trump pulls the US out of NAFTA
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