NEWS – Mondelez International is spending £7.6m on marketing its Belvita breakfast biscuit range in the UK this year, its biggest ever outlay for the brand, in a bid to consolidate its position as the market leader in the fast-growing category. Belvita claims the retail channel represents a “new opportunity” to drive sales and is introducing a smaller 150g version of the biscuit to convenience stores nationwide. The launch is supported by sampling, print ads and PR activity.
Source by breakfastc
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